Changes in Consumer Behavior during the COVID-19 Pandemic: A Comparative Analysis between Polish and Turkish Consumers

Undoubtedly, the COVID-19 pandemic has left an indelible mark on every aspect of human life, and, perhaps most significantly, operation world’s economy. Restrictions and limitations freedom movement had a clear impact ways in which companies households functioned, consumer behaviors purchasing habits were demonstrably influenced turn. Thus, aim this article is to illustrate these changes light moreover, highlight related challenges pertaining practices concerns. The study sample focused students from Poland Turkey, with data gathered using online survey method. resulting subsequently analyzed SPSS 26 program. application Pearson Chi-Square methods, as well analysis descriptive statistics such percentage frequency, revealed significant differences between two countries. As result comparative analysis, demonstrated nature behavior respondents Turkey Poland, strikingly, fact that have changed greater extent. It been observed imposed during behavior, particularly for Turkey.